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All about AMP Digital Agency

Digital marketing is a rapidly evolving industry covering traditional search engine marketing, along with content creation and distribution via blogs, articles, and press releases; along with social media, new technologies and website usability. Many traditional marketing or advertising agencies have expanded into the digital space, and hundreds of new website marketing companies have sprung up. There are a number of attributes that define a great digital marketing agency and these include:Have a look at AMP Digital Agency for more info on this. Ethics Aside from the fact that you don’t want to be doing business with a dishonest or untrustworthy company, it is essential with any online marketing that you conform to Google’s guidelines. These are built around fairness, honesty and transparency. In the search engine marketing world honest techniques are known as ‘white-hat’ and dishonest ones are called ‘black-hat’. Often when Google updates its algorithms it is to catch out the cheats using black-hat SEO techniques. If the agency you deal with talks about using tricks, or beating Google, or guaranteeing number one rankings then it is likely they are not using completely ethical techniques and tools. Flexibility In order to meet the needs of differing clients, and also keep up with changes in the online environment, its important to be flexible. One size does not fit all, and whilst it can help for a company to offer a standard service, it’s imperative there is flexibility to provide...