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Eugene C Yates Insurance Agency- An Overview...

Many industry experts say that great insurance agency marketing begins with a quality insurance agency blog. Agents and brokers that do not blog consistently (at least once a week), are missing a big opportunity to impress prospects and clients, and to help improve the effectiveness of their insurance agency websites. Here are seven simple reasons that agencies should have a quality blog:Do you want to learn more? Visit Eugene C Yates Insurance Agency, Sacramento Drive Website Traffic: A blog, preferably with original content, helps drive clients and prospects to your insurance agency website. It gives them a reason to visit, and a reason to stay. Convert Traffic Into Leads: Quality blogs will help convert visitors into interested prospects. Prominent and professional “Calls To Action” will help agents glean prospect information and increase inbound inquiries. Establish Credibility: Your agency can demonstrate expertise by offering timely and topical blog content. High quality blogs answer common questions prospects and customers might have. For example, what’s the latest PPACA ruling on bronze plans, what is the impact of CSA scoring on fleet management, or what is the difference between group captive and partially self insured plans. If you’re consistently creating content that’s helpful for your target customer, it’ll help establish you as an expert in your field. Content Baseline: Use your agency blog to share or repurpose your content in many ways. Send the blog link to prospects, leverage the blog in eMarketing...