Posted by on Mar 18, 2021 in SEO | Comments Off on The Ultimate Beginner’s Guide to Search Engine Optimization (SEO Internet Marketing)

The Ultimate Beginner’s Guide to Search Engine Optimization (SEO Internet Marketing)

Before I go into depth on how to optimise your website for search engines, let me first define search engine optimization and why it is so essential.
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What is the concept of a search engine?
A search engine can be likened to the world’s biggest storefront. It does, however, disseminate EVERYTHING (all information on the web). You go up to the counter (go to Google.com) and ask the magical clerk something (type in your search), then you press “go,” and he dashes back into the world’s largest warehouse to find you exactly what you want. He returns in milliseconds with a list of the items he believes you want. This is basically how a search engine operates.

A search engine, in general, has two facades: a front and a back. The front is where we spend the bulk of our time. The mechanism by which we conduct searches is the front of a search engine; in the above case, it is the store clerk. The large search box and search button that all of the major services have on their font pages are probably familiar to you. You go to “google.com,” type in what you want to learn about or buy, click “check,” and you’re taken to a page with a list of results. These are the pages that the search engine (in this case Google) thinks most closely fit what you’re searching for out of all the ones on the Internet. A search engine’s “front” is fairly straightforward.

The backend of a search engine is where all the work is done; it’s where everything on the Internet is found and sorted in order for your search to return meaningful, relevant results; and a search engine’s robots are an important part of this operation. A robot is a programme (part of a search engine) that goes out and collects data from various websites on the Internet (text, pictures, audio, video, links, everything). The robot collects the data and returns it to the warehouse.